EL MAMSAOUI, D. THE RISE OF DARIJA IN MOROCCAN DIGITAL ADVERTISING: LANGUAGE, IDENTITY, AND THE POWER OF INFLUENCE. Isagoge - Journal of Humanities and Social Sciences, [S. l.], v. 5, n. 1, p. 195–217, 2025. DOI: 10.59079/isagoge.v5i1.255. Disponível em: https://www.telosjournals.com.br/ojs/index.php/isa/article/view/255. Acesso em: 9 may. 2026.