SOUSA, M. B. B.; RESENDE, S. A. L.; CORREIA, P. M. A. R. THE ROLE OF MARKETING IN HIGHER EDUCATION: A CASE STUDY OF MARKETING STRATEGIES AT THE UNIVERSITY OF COIMBRA. Isagoge - Journal of Humanities and Social Sciences, [S. l.], v. 3, n. 1, p. 29–51, 2023. DOI: 10.59079/isagoge.v3i1.144. Disponível em: https://www.telosjournals.com.br/ojs/index.php/isa/article/view/144. Acesso em: 26 may. 2026.